Ruth's Beauty Salon
Ruth Earle got her motivation to start her own business, a beauty salon,
because she felt that there was no other beauty related services in her
community and because she was unemployed and could not find a job.
She started out in a small room in the local fire hall, working alone because
her business only had approximately thirty customers in the first year, 1986.
Ruth says " the hardest thing about starting your own business is trying to
get clientele, because people always went to other hair stylist in surrounding
communities". Building up the clients trust was a big factor for Ruth to
overcome.
In 1991, Ruth opened her own beauty salon, business picked up and at one
point in time she was employing four workers to help with the large amount of
consumers that were starting to develop. But in 1992, when the fishery
moratorium came into effect, people were forced to move away to look for work
and business slowed down. Ruth was forced to lay off two employees in order to
keep her business alive.
In 1995, tanning became a big consumer demand, so she took it upon herself to
invest in tanning equipment and she then offered that service to her clients.
Waxing was also very popular so she offered that to her customers as well.
Ruth decided that a fitness center in the area would be of benefit to her
customers. So in January of 2002 she decided to expand and build a toning and fitness
center adjacent to her beauty salon.
At the current time Ruth employs Lori Compton, along with herself as
hairstylist. Dino Earle, her son, manages the toning and fitness center while
her daughter, Della, works there part time.
Ruth says maybe one day when something is in great demand she may expand to
offer another service, but as for now she is quite content with the service she
offers to the public.
She also says that owning your own business requires a lot of time and very
much dedication in order to make your business a success. Success never comes
unless your willing to take chances.
